Entertaining + Engaging = Effective
In the August 2012 issued of its magazine, Direct Marketing News reported that marketing efforts targeting millennials must be engaging and entertaining to be effective. HBO is a company that is taking...
View ArticleCollege Consumers Are Loyal to Brands that Understand Them
eMarketer.com recently ran a question and answer piece about marketing to college students. College students love great marketing that is targeted to them in a meaningful way. College students know...
View ArticleVariety in Advertising is Key
There are 43 million teens in America spending an average of $4,000 annually according to Direct Marketing News. Are you properly advertising to college students to ensure they are receiving your...
View ArticlePay attention to college students in your marketing efforts
Marketers should be paying attention to the college student population. Even though these students do not make a lot of money, they are spending a ton of it! From part-time jobs to allowances and...
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Mobile Advertising Presents Marketers with High Click-Through Rates
According to eMarketer.com, mobile banner ads continue to have high click-through rates. Some attribute the high click-throughs to novelty - thinking that viewing and clicking on mobile ads may be...
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College Students Rely on Smartphone Apps
One of the top purchasing categories of the college student market/demographic is mobile apps. In fact, college students are more likely to own a smartphone than almost any other demographic....
View ArticleGender makes a difference in millennial marketing
While marketers are sensitive to gender differences in the general population of their target audiences, those who are advertising to college students need to pay special attention to gender...
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College Campus Marketers Should Consider Mobile Display Ads
eMarketer.com forecasts a 120 percent growth in mobile display ad spending this year, resulting in up to a total of $1.1 billion. The mobile display ad focus is growing among major players, but...
View ArticleCreative Ideas for Targeting College Back-to-School Shoppers
OnCampus Advertising, an expert in helping marketers with targeted advertising to college students, is also committed to helping you find the information you need about the millennial demographic....
View ArticleCreative Ideas for Targeting Back-to-School Shoppers - Pt. 2
As discussed in our previous post about an article found on the MediaPost website, school is back in session but shoppers haven't finished purchasing their back-to-school supplies. We wrote about...
View ArticleGet personal and use a mix of media
In order for a brand to survive, its marketers must get personal with customers. Generic ads that attempt to be everything to everyone are a thing of the past. Ryan Joe, senior editor at Direct...
View ArticleUse Online Ads to Engage in Behavioral Targeting
A recent article in Direct Marketing News titled "Be Relevant, Not Creepy", comments that behavioral targeting, when used correctly, can be a highly effective tool for marketing."Behavioral targeting...
View ArticleDeliver Coupons via Smartphones to Target Holiday Shoppers
College students respond well to coupons and special offers. While millennials have more disposable income than previous demographics, it is important to remember that it is limited. Coupons or other...
View ArticleMobile Ads Prove Highly Effective
AdColony teamed up with Nielsen and Universal Pictures earlier this year to test marketing effectiveness of video ads. They discovered that a multi-screen campaign which included video spots across...
View ArticleBack-to-School Shopping is Far From Over
According to a recent polling by the National Retail Foundation, the typical back-to-school shopper hasn't even finished purchasing half of his or her list this year. This is good news for college...
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